Houston Brokers, Are You Using Drones to Sell More Houses? Here's Why You Should

Selling a house is never an easy task. As a realtor or broker, you know that it takes a lot of effort, time, and resources to find the right buyer for a property. However, in recent years, new technology has emerged that can make the process a little easier: drones. In this blog post, we'll discuss the challenges of selling houses for realtors and brokers in Houston, and how drone photos can help overcome those challenges.

One of the biggest challenges that realtors and brokers face when selling a house is how to make the property stand out in a crowded market. With so many houses for sale in Houston, it can be difficult to get potential buyers to notice your property. Traditional photos may not be enough to capture the unique features of a property, and often don't provide a complete view of the property's exterior and surroundings.

This is where drones come in. Drones can capture stunning aerial photos and videos that show a property from a completely new perspective. With drone photos, potential buyers can get a better sense of the layout of the property, the size of the yard, and the surrounding neighborhood. This can help a property stand out from the competition and attract more interested buyers.

Another challenge that realtors and brokers face is how to market the property effectively. With so many online listings and social media platforms, it can be difficult to get the property in front of the right audience. However, with the use of MLS (Multiple Listing Service), realtors and brokers can ensure that their listings reach a large and targeted audience. According to HAR.com, Houston's MLS service, over 105,000 properties were sold in Houston in 2021 alone. This shows the importance of utilizing MLS to reach potential buyers.

By adding drone photos to the MLS listing, realtors and brokers can further enhance their marketing efforts. These photos can be used to create eye-catching listings and social media posts, and can even be incorporated into virtual tours. This not only makes the property more attractive to potential buyers, but also saves time and resources by reducing the need for in-person showings.

In addition to making a property stand out and enhancing marketing efforts, drone photos can also be used to identify potential issues with the property. For example, if there is damage to the roof or exterior of the property, drone photos can provide a detailed view of the issue, allowing realtors and brokers to address it before potential buyers see it.

Overall, the use of drone photos can help realtors and brokers overcome many of the challenges associated with selling houses. By providing a unique and comprehensive view of the property, enhancing marketing efforts, and identifying potential issues, drone photos can help a property stand out in a crowded market and attract more interested buyers.

In conclusion, if you are a realtor or broker in Houston, it's essential to utilize all the tools available to you to sell a property effectively. MLS service statistics show how competitive the market is, and using drone photos can help you stand out and attract more interested buyers.

With the use of drone photos, you can showcase the property's unique features, provide a better view of the exterior and surroundings, and enhance your marketing efforts. So, it's time to consider integrating drone photography into your real estate business to succeed in the competitive market.